How We Became Each Other’s Village
The story of Natalie & Siobhan — and why the AwesMom Village exists
As we wrap up Women's Health Month 🌸, it felt right to take it all the way back to the beginning — to tell you the real story behind the AwesMom Village. Because before you can trust a village, you need to know who built it. 💛
WHERE IT ALL STARTED
Before we were business partners, we were co-workers at a Brooklyn yoga and Pilates studio — just trying to survive the schedule. Siobhan joined Natalie's first Awesome-up! Challenge and got so much out of it that walking away wasn't an option. She wanted to be more involved with Make Me Awesome — and from there, something started to grow. 🌱
2019: Getting CPR training as co-workers, connecting for the first time on the train ride from Brooklyn to Manhattan.
WHEN THE WORLD STOPPED, WE DIDN'T
Then Covid hit. And instead of drifting apart the way so many friendships did, we leaned in harder. We kept each other accountable — showing up online, swapping workouts, coaching each other through the kind of uncertainty that made getting off the couch feel like an act of resistance. But here's what most people didn't see: behind all the funny reels, we were both quietly carrying heavy loads of our own. 🤍
SIOBHAN WAS CARRYING IT ALL
2021 photoshoot. Siobhan’s divorce process began on this day when Natalie came to visit Siobhan in Chicago.
While we were showing up for each other online, Siobhan was navigating something no workout could fix. She was a mom of five — solo, in a Brooklyn apartment, during a global lockdown — with a marriage quietly unraveling around her. For years before Covid, she had been holding everything: a physically demanding business she built from nothing, a pregnancy with twins at 40, postpartum recovery with no real support, and the invisible weight of a partnership that had stopped feeling like one. "For a long time, I thought strength meant carrying everything on my own. But that wasn't strength. That was survival." Covid didn't break her. It just finally made the truth impossible to ignore. She was on her own — and she had no choice but to face what that meant. 💔 Read Siobhan's full story here →
NATALIE WAS DISAPPEARING TOO
2024. Natalie quietly feeling more and more isolated in the the first few months of motherhood.
On the other side of the screen, Natalie was facing something she hadn't seen coming either. Before motherhood, she had always been someone who didn't need a packed social calendar. She was rich in the relationships that mattered, independent by nature, and recharged by long solo hikes and quiet mornings. She barely minded the Covid lockdowns — staying home was just Tuesday for her. And then her daughter arrived. And everything flipped. 🙃 The quiet she used to seek started to feel like a sentence. What she suddenly needed wasn't solitude — it was other moms. Women who were also covered in someone else's breakfast and hadn't finished a thought in three days. Women who got it without explanation. "I wasn't lonely for just anyone. I was lonely for someone who understood exactly what this specific, beautiful, impossible season felt like from the inside." The AwesMom Village wasn't born from ambition. It was born from that ache. Read Natalie's full story here →
WHEN FRIENDSHIP BECOMES FAMILY
Our friendship grew into something that could hold real weight. And somewhere along the way, it stopped being just a friendship — it became family. 🥹 Our kids started calling each other's mom their auntie. The business grew right alongside the bond. Because you can't separate the two. One of us was learning that strength isn't carrying everything alone. The other was learning that independence isn't the same as not needing people. Both of us were learning the same thing: you were never meant to do this alone. The AwesMom Village isn't a brand strategy. It's a direct extension of what we found in each other — real accountability, compassionate support, and the belief that moms deserve to feel good without overhauling their entire lives to do it.
2025. We'd built something together online — and this was the first time Team Awesome’s whole crew got to stand in it, together, IRL.
YOU DESERVE A VILLAGE TOO 🏡
That's what we built this for. A place where moms come to feel supported, not judged. Where we keep each other accountable with compassionate support and doable health and fitness that meets you exactly where you are. No perfection required. Just consistency, community, and a whole lot of heart. 💖
If any part of our story sounded like your own inner monologue — this is your sign. 👇
2026. The creation of The AwesMom Village.